As Photography Director at Sotheby's, I led the charge in translating how to document the digital art revolution IRL. I assembled and guided a skilled team of photographers to capture exhibitions, wall-projected NFT displays, immersive events, and electrifying auctions with collectors. My mission was to both photograph NFTs with a reverential lens that honored their cultural weight, and to emulate the boundless energy of the digital space in tangible settings. My images not only documented these moments but also ignited fresh excitement, forging a connection between the virtual works and their real-world presence—elevating the auction house’s legacy in the process.
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Marion Fine Jewels
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