In Bloom — MATTHEW MAGELOF

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MATTHEW MAGELOF

MATTHEW MAGELOF

Photography Direction for the integrated Sotheby's selling exhibition campaign, tracing the evolution of the flower as a design motif in jewelry from the 19th century to the present. My creative direction for the photography extended throughout the d — Photography Direction for the integrated Sotheby's selling exhibition campaign, tracing the evolution of the flower as a design motif in jewelry from the 19th century to the present. My creative direction for the photography extended throughout the digital and physical sales experience (within the online sales catalogue, editorial, social, Sotheby’s Magazine, printed collateral, display and exhibition design) resulting in a beautifully presented narrative that attracted a high volume of visitors during Sotheby’s New York 2019 Spring Season. The exhibition successfully met the selling target in a span of 3 weeks. Gold award from Graphis Design Annual 2020. Photographer: Jon Tasker, Set Design: Devin Rutz

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Photography Direction for the integrated Sotheby's selling exhibition campaign, tracing the evolution of the flower as a design motif in jewelry from the 19th century to the present. My creative direction for the photography extended throughout the d

in bloom fig 10.jpeg

in bloom fig 3.jpeg

in bloom fig 1.jpeg

in bloom fig 6.jpeg

in bloom fig 5.jpeg

in bloom fig 7.jpeg

in bloom fig 8.jpeg

in bloom fig 4.jpeg

Inaugural Hip Hop Auction

LV Supreme

CREATIVE DIRECTION | VISUAL CONTENT STRATEGY | PHOTOGRAPHY PRODUCTION | BRAND STORYTELLING | INSPIRING CREATIVE TEAMS | WRITING | CLIENT RELATIONS | AI PROMPT ENGINEERING

MATTHEWMAGELOF@GMAIL.COM