Creative, experiential, and brand strategy direction for Stellar Development Foundation across product marketing, global campaigns, and live activations. As Brand Strategist, Experiential & Design, I translated complex fintech and web3 concepts, including blockchain infrastructure, agentic payments, and emerging financial technologies, into accessible, culturally resonant narratives through digital, social, CRM, and experiential storytelling designed to drive engagement, adoption, and community growth. My work included developing core messaging frameworks, brand playbooks, customer journey and audience segment mapping, ‘say this, not that’ messaging systems, guerrilla marketing concepts, and top-level campaign strategy to strengthen brand consistency and sharpen Stellar’s voice across channels. I also led multidisciplinary creative execution across design, video, content, and photography, shaping visual systems, campaign language, and large-scale brand experiences while simplifying complex products, data, and technical concepts for global audiences. Projects included Stellar House CDMX, Stellar’s presence at Consensus Miami, the 2026 global retreat, ambassador program collateral, digital advertising campaigns, updated photography direction, and experiential initiatives designed to expand Stellar’s cultural footprint and global community presence.
